In its concern for continuous innovation, the National Brewery of Haiti also gives Malta H a new label. Cream and orange are the new colors adopted by this drink to replace the red it had been wearing since 1976. This new mix of colors, text and ears of gold recalls the satisfaction of a light morning breeze, said the officials, during the presentation of the product to the press, Wednesday.
After the Prestige beer, it is Malta H’s turn to change its look: “Today, Malta H is wearing a new label that reflects its benefits even more while attracting more consumers,” said the air satisfied, the public affairs manager of Brana SA, Régine René- Labrousse. With Malta H, consumers find everything they need to boost their nutrition. Children love it and health-conscious adults have rightly made it a daily habit, Labrousse said.
In addition to the new label, a new slogan “Viv ak Malta H” has been awarded to this unique caramelized malt-flavored beverage filled with vitamins, iron and calcium. “In a new packaging, we present the same product, which will remain for a long time the favorite drink of Haitian families”, prides itself the Brain manager of Malta H, Kirsty José.
Speaking in the circumstances, the director of marketing of the BRANA, Loren Lilavois, took the opportunity to make a brief history of Malta H. Clarifying that Malta Heineken would become Malta H in 1988 because of the Heineken house who had decided not to produce this drink anymore. Convinced that this decision would be fatal for most of the population, BRANA made the decision to keep production. “Malta H is a national drink made from local ingredients, including sorghum commonly known as millet,” said Loren Lilavois.
Addressing the scarcity of the country’s sorghum, the director of marketing acknowledged that at first it hurt a little production. To this end, to increase local production of sorghum in the country, together with the US Agency for International Development (USAID), they have embarked on a process to train several farmers in the country. Also a total of 16 farmers have already received training.
Author: Le Nouvelliste